Uniformity

In Eric Schlosser’s Fast Food Nation word “uniformity” stands for lack of diversity or variation. In all McDonald’s over the US, you can buy a product that will taste the same in numerous locations. It’s that because McDonald’s requires from all their suppliers the same way of rising the chickens or cattle. “A brand offers a feeling of reassurance when its products are always and everywhere the same” (Fast Food Nation p.5). Also McDonald is reducing cattle suppliers. Its mean that McDonald is trying to have just one or few suppliers, so they will be sure that rising method is the same(meat will taste the same). All McDonald’s restaurant have the same preparation for each meal. Each worker is training to how he/she supposed to cook each meal. It also applies to store design. All restaurants looks same. So when a customer enters the store he feel familiar with each locations.

Encroachment

Encroachment occurs when restaurants belonging to the same chain are opening near each other. In other words, one company is trying to take over the place that belongs to another company. New location is more amazing for customers because it is new. People think that they can buy a better food and cheaper at new place. They are familiar with that place even if they are first time there. Because all fast food place looks the same. Color on the walls looks familiar cause is similary to others place they were already and that’s why they know they can get delicious food in new place as well. New fast food is driving away customers from old place to new one(not usually better). I think that, habits those people is changing also. They are no longer walking to old place because is old.

                                                                                                                                       Lukasz