Encroachment

Encroachment occurs when restaurants belonging to the same chain are opening near each other. In other words, one company is trying to take over the place that belongs to another company. New location is more amazing for customers because it is new. People think that they can buy a better food and cheaper at new place. They are familiar with that place even if they are first time there. Because all fast food place looks the same. Color on the walls looks familiar cause is similary to others place they were already and that’s why they know they can get delicious food in new place as well. New fast food is driving away customers from old place to new one(not usually better). I think that, habits those people is changing also. They are no longer walking to old place because is old.

                                                                                                                                       Lukasz